We talking money and you talking nonsense .
He acquired Armand de Brignac after helping
the wine into a favourite among celebrities.
Sovereign Brands decided to sell its stake
because of the logo on its label, to a company
led by Jay Z after he made them an offer they
''simply couldn't refuse.''
In a statement, the company said: ''We are
proud to announce that Sovereign Brands, a
New York-based wine and spirits company
owned by the Berish family, has sold its
interest in the Armand de Brignac (Ace of
Spades) Champagne brand to a new company
led by the globally renowned Shawn 'Jay Z'
Carter.''
Jay Z first started working with the brand eight
years ago when he featured the high-end
champagne in his Show Me What You Got
music video.
He also commissioned a 350-bottle tower of the
champagne to serve as the centre-piece at a
fundraiser for US President Barack Obama at
his 40/40 nightclub in New York City in
September 2012.
Yvonne Lardner, global PR and marketing
spokesperson for Sovereign Brands added: ''We
have had a wonderful relationship with Jay Z
throughout the years since he first discovered
Armand de Brignac. He became interested in
owning the brand and made us an offer we
simply couldn't refuse.''
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